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Research papers

Big deal

This is a quantitative analysis of the advertising philosophy of ten prominent people in Dutch advertising - five from big commercial firms, e.g.: Mora (Lever) and DE (Sara Lee), and five from big advertising agencies, e.g.: Saatchi & Saatchi and...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Marten Brouwer, Nina Binnendijk
September 1, 1995
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Citation

Brouwer and Binnendijk (1995a, September 01). Big deal. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/big-deal